Rebranding the world’s most compelling hospitality idea

With 15 million guests, Airbnb is changing the way people travel on a global scale. Their alternative to traditional travel accommodation, where owners rent out their property and space to other global travellers, is leading the sharing economy. Challenged to design the future of the Airbnb visual brand last July, DesignStudio set out on a year-long process working closely with the company at all levels. This opportunity was presented to us as a chance to shape the way the world views travel, hospitality and sharing. We set out to create a unique process which resulted in a new visual brand and reimagined their digital products.

Find out more about each step of the journey below.

Skills used

— Identity

— Guidelines

— Digital

— Art Direction

— Animation

— Print

— Spacial